Case Study: YAYA achieves seamless omnichannel growth with Sitoo POS

Sitoo helps power lifestyle brand YAYA’s international growth

YAYA, the Dutch lifestyle brand for women, was growing internationally across 32 concept stores in six countries and needed a modern, mobile-first POS that could work consistently across markets and connect with ecommerce and loyalty. With Sitoo, YAYA set out to replace multiple legacy POS systems with a single, internationally capable solution that was easy for store associates to use.

Sitoo provided a cloud-native, API-driven POS that integrated with YAYA’s ecommerce, Adyen payments, and Voyado loyalty setup, helping create a more seamless omnichannel experience. As a result, YAYA streamlined checkout, improved omnichannel capabilities, gained a 360° customer view, and made it easier to add new services such as loyalty features and drop shipments.

YAYA

Patrick Draijer

Owner and Sales Director