Case Study: Hummel powers European store growth with Sitoo POS

Hummel expands to 18 stores across Europe with Sitoo

Hummel, a Danish sportswear brand with a nearly 100-year history, was embarking on a major European expansion after historically focusing on wholesale. As they opened their first physical stores, they needed a modern point-of-sale solution to power their growth and deliver the superior customer experiences they envisioned. They chose to partner with Sitoo and implement their Sitoo POS system for use on Android and iOS.

The solution implemented by Sitoo provided a unified commerce platform that was easier to implement and use than other systems. This allowed Hummel's store associates to serve customers anywhere in the store, enabling them to redesign their cash desks to create better experiences. The technology from Sitoo greatly aids in the day-to-day running of their 18 stores and supports their continued expansion throughout Europe.

Hummel