Case Study: Gina Tricot improves in-store shopping experiences with Sitoo

Gina Tricot drives 30–40% of transactions to self-checkout with Sitoo

Gina Tricot, a Swedish fashion retailer with over 150 stores across Europe, faced a challenge with its legacy store technology that limited its ability to deliver modern shopping experiences. The company needed a flexible technology platform to support evolving customer expectations, unify data across channels, and handle high traffic and omnichannel operations like online order returns without compromising service.

By implementing the cloud-native POS and unified commerce platform from Sitoo, Gina Tricot modernized its store technology. The solution included a mobile POS for associates and self-checkout stations for customers. As a result, approximately 30-40% of transactions in equipped stores now go through self-checkout, reducing queues and freeing staff to focus on customer service. Sitoo provided the foundation for a transformed customer experience and more flexible store operations.

Gina Tricot