Case Study: Subway enhances development strategy with SiteZeus location intelligence

Subway partners with SiteZeus on development strategy

Subway faced the challenge of optimizing its strategic development to ensure franchisees had the best opportunities for success. The chain needed more thorough and accurate insights for site selection and market growth. To address this, Subway partnered with vendor SiteZeus to augment its strategy using their location intelligence platform, SiteZeus Locate.

By implementing SiteZeus's platform, Subway integrated advanced geospatial technology and data-driven location intelligence with its own market data. This solution provided the analytical tools needed to better evaluate individual location performance, conduct sales impact studies, and optimize its portfolio for overall market realignment. The partnership equipped Subway's development team with more accurate insights and suggestions for growth in every market.

Subway

Don Fertman

Chief Development Officer