Case Study: Sonny’s BBQ achieves off-premise growth and smarter site planning with SiteZeus

Sonny’s BBQ cooks up a new off-premise blueprint, served with a side of A.I.-powered market planning

Sonny's BBQ, a major barbecue restaurant chain, was navigating the challenges brought on by the COVID-19 pandemic, which disrupted the casual dining industry and shifted consumer behavior towards off-premise dining. To support its growth and market strategy, the company leveraged SiteZeus, an A.I.-powered location intelligence platform, to gain critical insights for planning.

Using the SiteZeus platform, Sonny's BBQ analyzed both pre-COVID and pandemic-era sales models to understand shifts in customer behavior and identify optimal locations. This solution enabled them to open one of their top-performing sites, which continues to perform 20 percent above average unit volume. Furthermore, SiteZeus provided the data-driven insight needed to identify stronger co-tenants and explore a new, more efficient restaurant prototype, ensuring the brand's continued health and competitive edge.

Sonny’s BBQ

Sonny Tillman

Founder