Case Study: Roy Rogers fuels expansion with SiteZeus Prescriptive-Led Growth solutions

Roy Rogers chooses SiteZeus’ Prescriptive-Led Growth solutions to fuel expansion

The customer, Roy Rogers, a western-themed quick-service restaurant chain, faced the challenge of fueling an aggressive franchise expansion initiative. To support its growth in the mid-Atlantic and northeast, it sought a more robust, scientific tool for site selection and market analysis to ensure the success of its new locations. The vendor, SiteZeus, was chosen to provide its Prescriptive-Led Growth solutions to meet this challenge.

The solution from SiteZeus involved implementing its location-intelligence platform, which processed Roy Rogers' own performance data to build a dynamic model for running real-world scenarios. A key factor was the proof-of-concept test that allowed the customer to see the platform in action with their own data before committing. The result was an enhanced site-evaluation process that gave Roy Rogers and its franchise partners a powerful tool to identify optimal locations, providing them with the best possible opportunity to succeed in new and existing markets.

Roy Rogers

Jeremy Biser

Executive Vice President