Case Study: Checkers & Rally’s achieves faster nationwide expansion with SiteZeus location intelligence platform

Checkers & Rally’s fuels nationwide expansion with SiteZeus’ location intelligence platform

Checkers & Rally's, a national drive-thru restaurant chain with nearly 900 locations, sought to optimize its current restaurant sales and accelerate its nationwide expansion. The challenge involved making critical market planning decisions faster by eliminating the manual and time-consuming process of data collection. They partnered with SiteZeus to utilize its Locate location intelligence platform for this initiative.

SiteZeus provided a solution through its A.I.-powered platform, which combined the company's sales data with third-party datasets to generate accurate sales forecasts and white space analyses in minutes instead of months. This allowed Checkers & Rally's to instantly deploy predictive models, test the impact of site adjustments, and access valuable geosocial consumer insights. As a result, the company gained the ability to make more deliberate, data-driven, and effective real estate decisions, strengthening its franchise relationships and paving a confident path toward its goal of 1,000 restaurants.

Checkers

Stephanie Grant

Real Estate Portfolio Manager