Case Study: Biscuitville Fresh Southern fuels location growth with SiteZeus

Biscuitville chooses SiteZeus to help fuel their location growth

Biscuitville Fresh Southern, a family-owned restaurant chain with 55 locations in North Carolina and Virginia, needed a more advanced way to understand store performance and support future growth. The company recognized it was time for a technology upgrade in location intelligence, and turned to SiteZeus and its AI-powered location intelligence platform.

SiteZeus built a highly accurate proof of concept by combining Biscuitville’s store-level attributes and revenue data with third-party market and competitor data, delivering detailed performance insights in under three hours. With SiteZeus, Biscuitville can better identify the factors driving sales, improve existing store performance, and make more confident decisions about new site locations, relocations, rebuilds, and cannibalization modeling.

Biscuitville Fresh Southern

Kevin Bennett

Chief Financial Officer