Case Study: Weyco Group achieves 408% revenue growth with SiteSpect

Weyco Group Boosts Revenue by 408% by A/B Testing with SiteSpect

Weyco Group, facing accelerated pressure to transform its ecommerce strategy during the Covid-19 pandemic, needed a more scientific way to improve conversions and revenue. With limited internal resources and unreliable testing processes, the company turned to SiteSpect for A/B and multivariate testing support as part of its digital optimization efforts.

SiteSpect worked with Weyco Group’s IT and development teams to audit the site, provide analytics training, and implement experimentation into the development cycle. One early test replaced a static cart-page recommendation display with a personalized modal pop-up, delivering a 22% increase in views, 243% higher click rate, 83% more add-to-carts, and a 408% boost in revenue.

Weyco Group

Jeff Douglas

VP Marketing