Case Study: Large Warehouse/Big Box Retailing Company achieves $12M GMV increase and 376% more guest checkouts with SiteSpect

Website testing grows membership participation for large ecommerce

A large, members-only North American warehouse retailer with a significant eCommerce presence was losing shoppers at checkout because many members hadn’t registered their membership online or didn’t know their membership number, creating gaps in omnichannel member insight and promotional opportunities.

Using SiteSpect’s digital optimization platform the retailer A/B tested and optimized the checkout user experience and quickly deployed the winning interface sitewide. The change drove a $12M increase in net GMV, a 376% rise in guest checkouts, improved conversion and revenue, and had no negative impact on new membership.