Case Study: Webroot achieves a 12% increase in revenue per user with SiteSpect

Webroot Uses SiteSpect to Improve Site Speed and Lift Conversions

Webroot, a leading cloud-based AI cybersecurity provider, faced limitations with its previous tag-based testing platform that caused noticeable page-load lag and limited them to one test per quarter. They wanted to validate whether changing the product-detail CTA from “Buy Now” to the less-committal “Add to Cart” would boost engagement and conversions.

After deploying SiteSpect, Webroot saw site-speed improvements (up to a full second in some regions) and ran a 20-day A/B test of the CTA; “Add to Cart” delivered a 12% increase in revenue per user and was rolled out site-wide. The team also increased testing velocity—from one test per quarter to as many as five per month—and now conducts both simple and highly granular experiments.

Webroot

Erin O’Neill

Business Analyst