Case Study: Vintage Cellars improves checkout experience with SiteSpect

Vintage Cellars Improves Checkout Experience With Banner Test

Vintage Cellars, a liquor retailer, faced a sharp surge in online traffic during COVID-19 and needed to quickly improve its e-commerce experience while a lean optimization team balanced other urgent priorities. Working with SiteSpect and its SiteSpect Customer Success team, the company sought a better way to test and promote key shopping benefits like free shipping and Click & Collect without disrupting the site experience.

SiteSpect helped Vintage Cellars launch a banner above the top navigation to highlight delivery options and the free shipping threshold, using its reverse-proxy architecture and Find and Replace capabilities to avoid flicker and support the React SPA. The campaign ran across 100% of mobile and desktop traffic for several months and delivered a 7.6% lift in conversions, improving checkout clarity and helping accelerate online revenue growth for Vintage Cellars.

Vintage Cellars

Coles Liquor

Conversion Optimisation Manager