Case Study: Veneta achieves a 14% Add-to-Cart lift with SiteSpect

Veneta’s Add-to-Cart Rate Jumps 14% By Adding Product Icons

Veneta, an online custom window coverings company operating in the Netherlands, Belgium, and Denmark, wanted to reduce confusion in its product configurator and improve the customer journey. Working with SiteSpect, Veneta tested ways to make its website easier to use, especially for technical choices like curtain placement and other product-specific USPs.

SiteSpect helped Veneta implement clearer visual support in the configurator by adding intuitive product icons to guide selections. This simple change improved confidence and usability, resulting in a 14% lift in Add to Cart and a 10% increase in Average Order Value, showing a measurable boost in engagement and revenue.

Veneta