Case Study: Veneta achieves a 13% lift in average order value with SiteSpect

Veneta Sees 13% Lift in AOV with More Specific Selling Points

Veneta, an online retailer of custom window treatments in the Netherlands, Belgium, and Denmark, wanted to improve performance on its website by testing whether more specific unique selling points would better support product categories and customer decision-making. To do this, Veneta worked with SiteSpect using A/B testing to explore how category-specific messaging could address its challenge of boosting engagement and sales.

SiteSpect implemented an experiment that highlighted more specific USPs for different product categories. The result was a +6% increase in add-to-cart rate and a +13% lift in average order value, based on 46K visitors and 103K sessions.

Veneta