Case Study: UK-based health foods retailer achieves 2.5% lift in purchases and revenue per visit with SiteSpect's next-day delivery A/B test

UK Based Health Foods Retailer - Customer Case Study

A UK-based health foods retailer with a large ecommerce presence noticed its next-day delivery option wasn’t prominently promoted on product pages. The team hypothesized that deadline-focused messaging would inform customers, increase urgency, and drive more add-to-carts and purchases.

An A/B test added an animated countdown clock reading “Xh Xm Xs left for next day delivery” inline below the Add to Cart button across all devices. The change boosted purchases and revenue per visit by 2.5%, improved funnel conversion into Cart and Checkout, was rolled out to 100% of visitors, and prompted further exploration of time-sensitive urgency messaging.