Case Study: UK Based Health Food Retailing Company achieves 150% higher engagement on out-of-stock items with SiteSpect

UK Based Health Food Retailing Company - Customer Case Study

The UK Based Health Food Retailing Company, a UK retailer with a large ecommerce business, wanted to improve the shopping experience for out-of-stock products. Using SiteSpect, the company tested ways to make inventory status clearer and encourage shoppers to take action instead of abandoning product list and search result pages when items were unavailable.

SiteSpect implemented a global variation that replaced the “Out of Stock” button with an “Email Me When In Stock” call to action across product list and search pages, while integrating with the retailer’s inventory software. With SiteSpect’s server-side and client-side testing capabilities, the change stayed accurate and was rolled out to all visitors, boosting engagement by almost 150%, increasing out-of-stock product page views by over 2%, and projecting an annual revenue lift of £200,000.