Case Study: VEGAS.com achieves higher conversion rates and faster multivariate testing with SiteSpect

The Web’s Most Visited City Travel Site Wins Big by Optimizing Conversion Rates Through Automated Multivariate Testing

VEGAS.com, the world’s largest city travel site with more than 2.5 million unique monthly visitors, faced a challenge testing a constantly changing, content-rich site. Their manual, multi-department testing process was slow, risked SEO impact, and couldn’t reliably evaluate simultaneous changes across navigation, merchandising, and dynamic pages.

By deploying SiteSpect’s non‑intrusive, self‑service multivariate testing platform, VEGAS.com empowered marketing teams to launch A/B and multivariate tests in minutes without touching source code. Concurrent tests (for example, 4 security icons × 3 text treatments across 5 pages) identified a winning variation that lowered abandonment and boosted page views per session and conversion rates, while saving time and development costs by validating ideas before full implementation.

VEGAS.com

Mike Brown

Vice President, Internet Marketing