Case Study: Large Retailer achieves nearly 600% increase in new account creation and 20% conversion lift with SiteSpect

Testing Login Options For Increased Membership

A large retail website noticed an unusually high exit rate from its “sign in / account” page and suspected it was missing opportunities to convert visitors into registered users for better targeting and personalization. The product and analytics teams ran an A/B test to address the issue.

They tested two dropdown variations that appeared when users clicked the “sign in / account” button, each including a “create an account” link (placed either at the top or bottom of the list). The winning variation boosted new account creation by nearly 600% and lifted overall conversions by about 20%, after which the company rolled the winner out to 100% of traffic.