Case Study: Leading High-End Hotel Company achieves 5% lifts in bookings, engagement and revenue with SiteSpect

Testing Full Navigation Visibility

A high-end UK hotel group made up of historic estate properties separated from a former partner and wanted to reimagine its site—especially how to promote its own loyalty program—after a major brand change. Previously, the site hid the top navigation and booking widget for logged-in rewards members and an earlier test of a visible menu had returned neutral results, so the team reran the experiment post-rebrand to see if user behavior had shifted.

The team kept the full navigation and booking widget visible after login and ran the test for 80 days with over 15,000 users and 38,000 visits. The visible navigation drove a 5% lift in Rooms & Rates engagement, a 5% increase in purchases, and a 5% revenue gain; the company rolled the variation out to all traffic and expects an extra £7,761 in monthly revenue, and will re-evaluate other previously neutral campaigns.