Case Study: Temple & Webster achieves site‑wide conversion gains through server‑side A/B testing with SiteSpect

Temple & Webster Excels With Server-Side A/B Testing

Temple & Webster is Australia’s leading online furniture and homewares retailer with over 150,000 products, and optimization of its site is critical to revenue (a 1% lift equals seven figures). They struggled with tools that only handled client‑side tweaks or offered limited server‑side capability, making it hard to run complex, site‑wide experiments and get accurate end‑to‑end data without disrupting the platform.

Since 2018 they partnered with SiteSpect and adopted Origin Experiments®, a server‑side, reverse‑proxy approach that enabled complex tests at the origin without touching core code or harming performance. Running multiple server‑ and client‑side experiments concurrently, they decomposed a mobile redesign to isolate one detrimental element, removed it, and achieved a meaningful conversion uplift; the program also improved data accuracy, empowered teams across the business to test independently, and embedded a culture of data‑driven optimization.

Temple & Webster

Calvin Brodie

Head of Product