Case Study: SurveyMonkey achieves faster testing and higher conversions with SiteSpect

Survey Says SiteSpect is the Winning Optimization Solution

SurveyMonkey, the world’s largest online survey platform (479 million unique visitors, 43 million surveys completed, 2.2 million responses per day), needed to increase sign-ups, retention, conversion-to-paid and user engagement while keeping a manageable testing queue. In 2011 the company sought a testing solution that allowed faster experiment creation and management by less technical staff without impacting site performance or security.

SurveyMonkey chose SiteSpect’s on‑premise, non‑intrusive reverse‑proxy optimization platform, enabling rapid A/B and multivariate tests across front-end, back-end and mobile experiences. High-impact tests—such as promoting annual plans and adding a targeted signup step—raised lifetime value and engagement without harming sign-up rates, allowing prioritized, data‑driven changes that improved conversions, retention and overall site performance.

SurveyMonkey

Deirdre Norris

Product Manager