Case Study: Skinner achieves dramatic increases in bidding, browsing and registrations with SiteSpect’s multivariate testing solution

Rejuvenating Online Bidding and Browsing Conversion Rates with SiteSpect's Multivariate Testing Solution

Skinner Auctions, a longtime auctioneer of antiques and fine art, faced falling bidding conversion rates on SkinnerInc.com even as overall traffic grew. With the site built on a third‑party catalog system—making changes costly—the web team’s challenge was to lift conversion and make the site a stronger revenue channel without committing expensive IT resources up front.

Using SiteSpect’s non‑intrusive A/B and multivariate testing platform, Skinner ran tests on image sizes, page layouts, navigation, messaging and calls‑to‑action to identify high‑impact changes before implementing them. Results included a 429% increase in bidding activity (from enlarging product images), an 83% rise in catalog browsing, a 166% jump in individual item views, and a 590% increase in opt‑in registrations, significantly improving engagement and revenue potential.

Skinner

Kerry Shrives

Manager of Online Auction Operations