Case Study: UK-based Luxury Hotel Chain achieves 8% lift in bookings and £70K/month revenue increase with SiteSpect

Product Results Page Redesign Improves Customer Experience

A UK-based luxury hotel chain found that nearly 70% of visitors who landed on room and suite results pages exited without engaging with room details, rates, rewards or availability. The optimization team hypothesized that making the first room detail panel immediately visible would encourage customers to explore offers and continue the booking process.

They ran an A/B test using SiteSpect, deploying a change that pre-expanded the first room detail panel across results pages via a single Find & Replace. The variation produced a 5% increase in users progressing to the next checkout step and an 8% lift in purchases across devices (mobile saw a 13% lift in progression and a 5% lift in purchases), projecting more than £70,000 in additional revenue per month.