Case Study: Major Hotel Operating Company achieves 4% overall conversion lift and up to 9% mobile loyalty purchase increase with SiteSpect

Pop Up Information Increases Conversions

A major hotel operator with more than 40 properties wanted to reduce the number of users who searched but left the site without booking. The team hypothesized that making the brand’s loyalty and rewards program more visible during the booking journey would increase engagement, enrollments and ultimately bookings.

They ran an A/B test across devices where the control showed static loyalty text beside the add-to-cart button and the variation revealed program details in a pop-up on hover over a question‑mark icon. The pop-up variation lifted overall conversions by over 4%, rewards-related purchases by 6% (and smartphone loyalty purchases by 9%), was rolled out to 100% of traffic, and prompted follow-up tests to apply and refine the design across additional pages.