Case Study: Large Home Goods Retailer achieves 20% lift in items in cart and $180K profit with SiteSpect

Optimizing The Customer Journey Using Ratings And Reviews

A large home goods retailer wanted to get more value from a third‑party ratings and reviews tool but couldn’t measure its revenue impact. The team hypothesized that making “featured” product reviews more prominent on product list and product detail pages would increase add‑to‑cart rates and purchases, and sought a way to test that despite limited vendor reporting.

An A/B test that replaced the basic star and link with a “featured reviews” callout on product detail pages significantly boosted engagement and conversions: items in cart rose 20%, average order value grew 3%, and revenue per visit improved 2%, producing nearly $180,000 in profit over 90 days. The brand rolled the feature out to select product list pages and, with clear revenue metrics, justified expanded use of the reviews vendor.