Case Study: CreditCards.com optimizes lead generation and reduces risk while preserving SEO with SiteSpect

Optimizing Lead Generation While Reducing Risk with No Negative Impact on SEO

CreditCards.com, a leading online credit card marketplace with more than one million unique monthly visitors, needed to optimize partner offers for maximum lead generation and reduce the risk of rolling out new designs — all without harming hard‑won organic search rankings. The team required a testing approach that wouldn’t rely on JavaScript rendering that could prevent search engines from fully crawling pages.

They implemented SiteSpect’s non‑intrusive multivariate testing, which serves original content to search spiders and allowed a pilot test to run in ten minutes. The platform enabled fast, SEO‑safe experiments (including interstitial and offer treatments), integration with their analytics via cookie IDs and WATTS, clearer reporting for partners, and ultimately validated existing designs, avoided risky rollouts, and improved decision‑making and lead generation.

CreditCards.com

John Stansbury

Director of Analytics and Testing