Case Study: OnlineLabels.com achieves 20% average order value lift and higher conversions with SiteSpect

OnlineLabels.com Drives Growth With Consistent Testing

OnlineLabels, a leading online-only retailer of professional and personal labels, needed to keep customers on its site and compete with giants like Amazon by continually improving the digital experience. With a long-standing experimentation mindset and a partnership with SiteSpect, the team focused on small UX challenges that could drive better engagement and conversions.

They ran an A/B test that increased the height of a product material selector by just 20 pixels to reveal more options. The subtle change lifted average order value by over 20% among returning customers and increased completed orders by 5% for new shoppers, while micro-conversion tracking (like scroll depth) provided actionable insights for future product and UX decisions.

OnlineLabels.com

Steven Leung

Director of Marketing