Case Study: Moon Audio achieves a 23% add-to-cart lift with SiteSpect

Moon Audio Uses Navigation To Drive Conversions

Moon Audio is a high-end audio retailer (custom Dragon cables and premium headphones) that sells to technical, investment-minded buyers. Because customers rely on detailed specs, manuals, reviews and demos, much of the product detail content sat below the fold, reducing engagement and the micro-conversions (PDP clicks, scroll depth) that lead to orders.

Using SiteSpect, Moon Audio A/B tested a sticky navigation bar that links to product-detail sections, moves to the top on scroll, and includes price plus a persistent Buy Now button. Over a 15-day desktop test with 10,643 users, the variation delivered a 23% lift in add-to-carts (94% statistical significance), a 5% increase in time on site (94% significance), 42% more product-detail page views among buyers, and a 47% higher likelihood of scrolling the full page.

Moon Audio