Case Study: Private nonprofit university (60,000+ online students) achieves 2.3% mobile conversion lift and $1.2M incremental revenue with SiteSpect

Mobile user experience optimization drives better conversion rate

A private, nonprofit, accredited university with more than 60,000 online students wanted to improve key mobile pages to reduce risk and increase revenue by generating more prospective-student requests for information. The challenge was to identify a mobile submission design that would drive higher conversions without disrupting the acquisition funnel.

Using SiteSpect’s digital optimization platform, the team ran a controlled 50/50 A/B test of mobile submission page designs for just over 30 days and rolled out the winning variant. The result was a 2.3% lift in conversion rate and roughly $1.2M in incremental revenue, improving mobile conversions while mitigating rollout risk.