Case Study: Military.com achieves 56% higher mobile conversions and 130% more mobile leads with SiteSpect

Military.com Delivers an Optimized Mobile User Experience to the Nation’s Service Members and Families

Military.com, the nation’s largest online military destination serving more than 10 million members and about 5 million visits per month across 45 membership gateways, faced a surge in mobile traffic and needed to deliver the same high-quality, fast experience on phones and tablets as users got on desktop. The team set out to test a simple hypothesis—that “lean” mobile pages with reduced navigation and fewer form fields would convert better than desktop-style pages—but struggled with tag-based testing and identifying where mobile users abandoned forms.

Military.com implemented SiteSpect’s non-intrusive optimization platform to speed testing-to-production without page tagging or HTML changes, enabling targeted mobile layouts, messaging and redesigned forms. The changes drove a 70% increase in PPC landing-page conversions, a 56% increase in mobile conversions and a 130% increase in confirmed mobile leads, while simplifying and accelerating the optimization process.

Military.com

Breanna Wigle

Online Marketing Manager