Case Study: Major Pet Supply Retailer increases search usage 36.7% and recovers revenue with SiteSpect

Major Pet Supply Retailer - Customer Case Study

A major pet-supply retailer noticed low desktop search usage and tested a more prominent, larger search bar to drive product discovery and higher order values. The hypothesis was that making search easier to find would increase purchases, so the team ran A/B tests to evaluate the change.

The prominent search bar did boost usage by 36.7% but unexpectedly coincided with a 3.2% revenue drop, revealing back-end search algorithm issues. The retailer then implemented a new search tool and ran product-comparison A/B tests; search engagement remained high and revenue improved, more than offsetting the initial loss.