Case Study: Left Travel achieves a 13.5% lift in conversion rate and optimizes ad revenue with SiteSpect

Left Travel - Customer Case Study

Left Travel is a Canadian travel-booking company powered by its TravelMind™ intelligence platform and operating 16 distinct brands for a wide range of travelers, with partners including Booking.com, Airbnb, Expedia and TripAdvisor. Their optimization team needed to determine whether a particular, more intrusive ad on the listings page was harming conversions enough that lost bookings outweighed the ad revenue it generated.

Using SiteSpect, Left Travel ran an A/B test that disabled the ad for 50% of affected users to measure the tradeoff between ad revenue and conversion. The test showed that users who did not see the ad converted 13.5% more often, enabling Left Travel to optimize the balance between onsite conversions and ad revenue.

Left Travel