Case Study: Leading private, nonprofit, accredited educational institution achieves 2.3% mobile conversion lift and $1.2M projected annual revenue increase with SiteSpect

Leading Educational Institution - Customer Case Study

A private, nonprofit, accredited university with online and on-campus degree programs wanted to lift revenue-linked form submissions on its mobile site. After desktop A/B tests showed that specialized, hyper-relevant images boosted conversions, the optimization team faced a challenge: mobile form pages had no photos due to limited screen space and heavy text, but the team suspected the right images could similarly improve mobile performance.

Using SiteSpect, they ran a 50/50 A/B test comparing the original form to a variation with condensed text and relevant images. The variant delivered a 2.3% conversion lift and a projected $1,204,018 in annual incremental revenue, prompting an immediate rollout of the winning page and additional tests to isolate the impact of condensed copy on desktop.