Case Study: Large Women’s Clothing Retailer achieves major photography cost savings while maintaining revenue with SiteSpect

Large Women’s Clothing Retailer - Customer Case Study

A large women’s clothing retailer wanted to know whether showing garments on professional models would boost purchases compared with plain-backdrop product shots. The brand hypothesized model images would increase conversion by demonstrating fit and styling.

They ran an A/B test comparing model photography to plain-backdrop images and found no meaningful difference in purchase rate, average order value, or revenue. Because plain product photos are significantly cheaper to produce, the retailer cut photography costs while maintaining sales — a clear win for the bottom line.