Case Study: Large Office Supplies Ecommerce achieves streamlined checkout and increased revenue with SiteSpect

Large Office Supplies Ecommerce - Customer Case Study

A large office-supplies ecommerce retailer tested a “virtual candy aisle” page that popped up on the way to checkout, hoping to boost average order value by mimicking a successful in-store impulse-sell tactic. Although engagement with the page was high—customers clicked and scrolled through the offers—completed purchases and revenue declined.

Because the change was run as an A/B test, the team quickly learned the pre-checkout distraction hurt conversions, removed the aisle from the checkout flow, and streamlined the path to purchase. The quick pivot preserved the customer experience and allowed the retailer to recover and optimize revenue without a prolonged negative impact.