Case Study: Trulia achieves 42% year-over-year traffic growth and improved user experience with SiteSpect

It’s Trulia Important to Optimize the Entire User Experience

Trulia, a leading online marketplace for home buyers, sellers, renters and real estate professionals, needed an optimization platform that could improve the user experience for multiple audiences while fitting into its rapid, iterative development process. They required a solution that avoided client-side tagging issues and could test both small UI tweaks and large page overhauls across desktop and mobile.

Trulia chose SiteSpect’s tag-free, server-side A/B and multivariate testing to run rapid, targeted experiments across front-end and back-end features, enabling changes outside the standard release cycle and side-by-side comparisons of new designs and features. Nearly every page redesign is now tested (with up to six concurrent tests), producing cleaner, more navigable pages, higher engagement and loyalty—and site traffic grew 42% year-over-year as of Q1 2014.

Trulia

Dan Voorhies

Director of Analytics