Case Study: iStockphoto achieves 11.8% more downloads and 12.1% lower bounce rate with SiteSpect

iStockphoto Optimizes the User Experience with Testing from SiteSpect

iStockphoto, a leading royalty-free marketplace with millions of images, video and audio files, needed a reliable way to determine which page formats and layouts best engaged visitors. With high inventory and dynamic content, the company wanted to create a stickier experience and reduce bounce rates without heavy developer involvement.

Using SiteSpect’s non-intrusive A/B and multivariate testing platform, iStockphoto was able to test dynamic content and page variations directly—no page tagging or IT changes required. A product-page multivariate test that increased image size and results per page lifted downloads by 11.8% and cut bounce rates by 12.1%, enabling ongoing, data-driven optimization across the site.

iStockphoto

Bill Bauer

Manager, Site Optimization