Case Study: UK-Based Bricks and Clicks Financial Services Provider boosts conversions with SiteSpect

How SiteSpect Improves Conversions, a Use Case for the Financial Sector

A UK-based bricks and clicks financial services provider worked with SiteSpect to improve the connection between high-traffic blog content and its products and services. Using SiteSpect’s professional services team and A/B testing, the company identified that readers were not being guided effectively to the next step in their journey.

SiteSpect implemented three clear calls to action across content pages—Get a Quote, Speak to an Advisor, and Check out our Calculator Tools—tailored for desktop and mobile. The test delivered a 23% increase in users contacting or calling for more information, a 39% increase in quote starts, and a 26% increase in quote results. Based on these results, SiteSpect rolled out the winning version to all users and recommended further optimization of the Calculator Tools pages.