Case Study: OnlineLabels.com achieves data-driven growth with SiteSpect

How OnlineLabels.Com Uses Data to Drive Growth

OnlineLabels.com, a leading manufacturer and e‑commerce retailer of personal and professional labels, needed a reliable way to turn hypotheses about site changes into proven improvements. Facing unpredictable user behavior and the risk of costly redesigns, the marketing team sought a repeatable, data‑driven approach to validate copy, layout and performance changes while excluding noise like bot and internal traffic.

By partnering long‑term with SiteSpect, OnlineLabels.com adopted multivariate testing, granular segmentation and request‑level performance benchmarking to spot outliers, fix slow pages and refine experiences by device, browser and order value. The result: a culture of experimentation, more confident decisions, measurable KPI gains and consistent year‑over‑year growth — a testing program that pays for itself.

OnlineLabels.com

Steven Leung

Director of Marketing