Case Study: Intuit achieves 35% faster page load times with SiteSpect

How Intuit Created a Better Customer Experience with SiteSpect by Improving Site Performance

Intuit’s Small Business Group, including Intuit Payroll — the leading U.S. payroll solution used by more than one million customers — launched a web performance initiative after finding that legacy testing tags, non‑optimized images and other issues were slowing page load times and threatening conversions and SEO. The team needed a way to improve speed without sacrificing the ability to run experiments and personalize experiences.

They migrated to SiteSpect’s tag‑free optimization platform, stripping out old tags and enabling A/B and multivariate testing without adding latency. Within six months page load times improved by an average of 35%, delivering a faster, more flexible testing environment and a better user experience.

Intuit

Mukul Sheopory

Senior Web Marketing Manager