Case Study: Home Improvement Retailer achieves 14% increase in add-to-cart rate and 10% increase in AOV with SiteSpect

Home Improvement Retailer - Customer Case Study

SiteSpect ran a case study with a home improvement retailer that used a product configurator. The retailer found shoppers were struggling to choose the right options because the page relied on technical terminology, so they launched an experiment to reduce user confusion.

The solution added intuitive visual icons to represent configuration choices, simplifying selection and reducing the need for extra research. This change drove a 14% increase in add-to-cart rate and a 10% increase in average order value, demonstrating how small UI enhancements can cut friction and lift conversions.