Case Study: Major US-based Home Goods Retailer generates $18M in additional weekly revenue with SiteSpect

Home Goods Store Generates Millions In Additional Revenue Per Week

The Major US-based Home Goods Retailer had a challenge common to large retailers: a deep inventory and many categories made it hard to keep key promotions, financing options, and service links visible throughout the shopping journey. Using SiteSpect, the retailer ran an A/B test to find a better way to surface important navigation and help shoppers move more quickly toward checkout.

SiteSpect implemented a sticky sidebar variation that stayed visible on product results and product detail pages, with hover pop-ups for additional guidance. The change delivered strong results: customers using the new sidebar checked out at a 10% rate, generated $63 more in average order value, and increased revenue per user by $90, contributing to more than $18 million in additional revenue per week for the Major US-based Home Goods Retailer.