Case Study: FullBeauty Brands achieves optimized multi-site shopping experience and double-digit click-through lift with SiteSpect

FullBeauty Brands Uses SiteSpect to Optimize The Shopping Experience Across Its Multiple Websites

FullBeauty Brands, which operates eight online shopping sites, needed a powerful, precise, and reliable testing and optimization platform to improve the customer experience across its portfolio. The company sought a solution that could handle complex experiments across multiple sites and variations.

FullBeauty chose SiteSpect — a platform that lets teams test every part of a site, including appearance and functionality. Using SiteSpect to test a new Brylane Home homepage concept produced a double-digit lift in total click-throughs versus the control.

FullBeauty Brands