Case Study: US Internet achieves 16% increase in average order value and rapid IT-free multivariate testing with SiteSpect

Finding Hidden Treasures Through Multivariate Testing

ShopNBC, the e-commerce arm of ValueVision Media and operator of the ShopNBC TV network, needed a fast, low-risk way to validate site changes. Their Internet marketing team wanted to optimize promotions, product copy and UI without disrupting the live store or tying up IT and marketing resources.

They adopted SiteSpect’s non‑intrusive A/B and multivariate testing platform and professional services, allowing marketers to run tests and iterate without IT involvement. A multivariate test of product detail pages lifted checkout starts by 4% and increased average order value by 16%, yielding potential multimillion-dollar incremental revenue, faster reactions to demand and inventory changes, and protection against changes that would have hurt sales.

US Internet

Geoff Smith

Vice President