Case Study: Leading University in New England achieves 6% more info requests (16% for repeat users) and $350K projected revenue with SiteSpect

Featured Programs Lead To More Enrollments

A private, non‑profit, accredited university in New England serving over 90,000 online students ran a mobile-first test to drive more program inquiries. With more than 200 degree offerings, the team hypothesized that featuring a smaller set of popular programs on the homepage would increase clicks and form submissions by leveraging social proof — but they worried about how hiding the full catalog might affect user perception.

They tested two variations over 34 days with nearly 60,000 users: Variation 1 showed featured programs and hid the rest behind an accordion; Variation 2 displayed featured programs while keeping the full list and related links visible. Variation 1 reduced conversions and was dropped; Variation 2 increased information‑request submissions by over 6% (projected incremental revenue > $350,000) and by 16% for repeat users. The key takeaway: don’t hide important information behind extra clicks on mobile.