Case Study: Wayfair achieves 425% online sales growth with SiteSpect

Extensive Website Testing Helps Wayfair Grow Online Sales

Wayfair is an online home furnishings retailer offering more than seven million items from over 7,000 suppliers across a family of brands. To understand what motivates shoppers and improve the user experience, Wayfair needed to test every site change—running 15–25 A/B and multivariate tests per month across teams and markets.

By using SiteSpect’s digital optimization platform to run comprehensive tests and targeted experiments, Wayfair identified which tweaks truly move the sales needle (and which redesigns hurt conversion). The data-driven program helped grow online sales 425% in five years (from $251 million in 2009 to $1.32 billion in 2014) while improving conversion, retention and reducing customer churn.

Wayfair

Anthony Rindone

Manager of A/B Testing and Analytics