Case Study: Quill.com achieves double-digit million annual revenue growth and improved checkout conversions with SiteSpect

Enhanced Check-out Experience drives revenue growth

Quill.com, part of Staples and founded in 1956, supplies businesses with office, technology, cleaning and safety products. Customer feedback showed its online checkout was overly long and complicated—specifically a predictive product-recommendation page that added friction and lowered conversions.

Using SiteSpect’s testing and segmentation tools, Quill tested the checkout flow with and without the recommendation page and removed the obstacle based on data. The change drove a 57-basis-point lift in conversions and delivered double-digit‑million dollar annualized revenue growth, funded the ecommerce/testing team, and sped up data-driven site improvements and cross‑team decision making.

Quill.com

Matt LeBarre

Senior Analyst, Global Testing and Web Analytics