Case Study: UK-Based Bathroom Furnishings Retailer achieves £77K revenue uplift and 10x ROI with SiteSpect

ECommerce Updated PDP Information to Increase Sales

A UK-based, online-only bathroom furnishings retailer migrated to a new CMS that pushed key delivery information below the fold on product detail pages. The team suspected that reduced visibility of delivery details was harming sales and set out to test whether reordering the PDP content would improve performance.

They ran an A/B test across devices that moved delivery information to sit directly under the “Add to Cart” button and above the fold. The change increased revenue by over 5% and add-to-basket rates by over 4% (conversions remained flat, indicating larger basket sizes drove revenue), delivered £77,000 during the campaign, is projected to add ~£200,000 every 30 days, achieved a 10x ROI, and was immediately rolled out to 100% and slated to be hardcoded.