Case Study: Liquorland achieves a safe, controlled Flypay rollout with SiteSpect Rollouts

Coles Liquorland Releases A New Feature With SiteSpect

Liquorland, part of Coles Group and one of Australia’s largest liquor retailers, operates a major online business alongside 700 stores. The team needed to introduce Flypay, a new Flybuys payment option, without risking site disruption or negative business impact, so they required a safe, controlled rollout approach.

Using SiteSpect Rollouts, Liquorland released Flypay to targeted segments (by region and device) and gradually expanded exposure while tracking conversion, revenue and error metrics. The phased deployment detected and resolved issues early, avoided traffic disruption, and completed successfully—Flypay is now part of the site’s base code.

Liquorland

Brandon Briz

Conversion Optimization Manager