Case Study: Major Discount Retailing Chain Company achieves 5.45% conversion lift and $900K+ daily revenue increase with SiteSpect

Brand Limits Navigation Options and Increases Conversions

A large discount retail chain with a substantial ecommerce business suspected that shoppers faced decision fatigue on site—hundreds of thousands of products across 25 categories were creating friction as visitors browsed aimlessly between categories, reducing conversion rates.

The team used in-visit and prior-visit category behavior to calculate category affinity and personalized the site navigation by highlighting the most relevant categories for each visitor. The personalization lifted conversions by 5.45%, generated over $900,000 in additional daily revenue, and was rolled out to all visitors using SiteSpect.